Hosted directly on Live Magazine’s website (www.livemagazine.co.uk/stopthinkwin) and promoted across key partner sites and blogs, TFL in partnership with M&C Saatchi created a clever game aimed at getting 11-14 year-olds to look out for their friends on the road.
By playing the game, users are taught essential road survival skills, and due to the addictive nature of it, core messages are inherently embedded in the user’s mind. Users also have a chance to win tickets to this year’s Underage Festival including freebies from Cineworld, premium access to music discovery site We7.com, MTV goody bags, lunch with the presenters of Camp Orange on Nikelodeon, plus a super cool MTV branded Wowee speaker for beats on the move!
“We’re thrilled to have partnered with TFL on this campaign to help save lives of young people who do not take road safety seriously. It’s really important to know how to look out for yourself and your mates. If you don’t, then who will?” - Live Magazine editor, Celeste Houlker.
More young people die on the road than any other type of injury. Numbers were down last year due to the powerful work of TFL’s advertising, and this year the ‘Look out for your mates’ philosophy is going one stage further. So log on to www.livemagazine.co.uk/stopthinkwin and get playing!